Personal Growth

The Just Noticeable Difference; Implications for how we Spend, Save, and Invest

Perceiving change can be a funny thing. Why is it we don’t notice change when it is happening right before our eyes? How do you know when something is materially different? How much must change before we even realize there is a change afoot? Well, it’s called the Just Noticeable Difference (JND) and it has many implications in our financial lives.